Almost 20 years ago, I decided to put my pencil at the service of brands.

Since then, I've worked inside some of the world's best creative networks — DDB, Grey, and Havas — across brands like Toyota, Honda, Heineken, Walmart, P&G, KFC, among others.

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In 2017, I started Once Upon. I wanted to break the agency barrier and collaborate more closely with the clients I work with.

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I also have an MSc in Creative Advertising from Edinburgh Napier University, Scotland. The copywriter in me is compelled to mention that I graduated with distinction and won the university medal — but I'm not one to brag, so scrap that.